Alaa Daloussi is an entrepreneur in Canada. He runs a business that brings construction equipment from international manufacturers to the hands of North American builders, farmers, and developers. He’s deeply engaged in everything from sourcing and logistics to branding and delivery. Alaa Daloussi is known for showing up, solving problems, and building long-term relationships with the people who depend on his machines to keep projects moving.
Interviewer: Alaa Daloussi, thanks for sitting down with us. You’ve made a name for yourself in both construction equipment and real estate development. Can you walk us through how it all started?
Alaa Daloussi: Happy to be here. Businesses that offer a solution to real everyday problems have always appealed to me. My early work was in the construction supply space, and I noticed how difficult it was for contractors and developers to get reliable equipment without jumping through hoops delays, poor service and hard-to-find parts. I started looking at what it would take to bring better solutions to the table. That’s where things really began for me.
Interviewer: You’ve built a business that brings in equipment from overseas and distributes it here in North America. That’s a big operation. What made you believe it was doable?
Alaa Daloussi: I believed in the gap more than anything else. There are manufacturers overseas making really solid equipment, but they didn’t have a clear path into markets like Canada or the U.S. At the same time, there were buyers here looking for better value but struggling with access and support. I thought, “Why not be the bridge”? The challenge was pulling together all the moving parts: compliance, branding, shipping, storage, customer support. It’s a lot of work, but when you get it right, it works for everyone.
Interviewer: What’s the most important part of that process that people might not think about?
Alaa Daloussi: People usually focus on the product itself, and of course that matters. But what really sets things apart is follow-up. Can you get it delivered on time? Can you help when a part needs replacing? Are you able to help after the sale? We’ve built a business around being dependable in those moments when things don’t go as planned. That’s what builds trust.
Interviewer: You’re also active in real estate. How do these two areas connect for you?
Alaa Daloussi: They’re closer than most people think. Construction is the link. If you’re in real estate development, you know how important equipment is and timelines depend on it. So I don’t just supply machines, I also understand what the job site looks like, what the budget pressures are, how decisions are made. That experience makes me better at both sides. I can speak the language of a developer and the language of a contractor.
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Interviewer: You work with a lot of different people like farmers, builders, developers. How do you build relationships in industries where trust is everything?
Alaa Daloussi: You earn it. There’s no shortcut. You deliver when you say you will. You take the call when something breaks down. You’re honest if something’s delayed. People respect that. We listen, we ask questions, we try to understand what is the need of the consumer before making a recommendation. Most of our long-term clients started with one deal. We made it work, and they came back.
Interviewer: What’s changed the most in the past few years in your industry?
Alaa Daloussi: Expectations. People are used to faster service, clearer communication, more transparency. You can’t just drop off a machine and disappear. You have to offer support, tracking and updates means you have to show them the full picture. And with global supply chains being what they are, you need backup plans. That’s why we’ve invested in building local storage, hiring service teams, and keeping close relationships with our suppliers.
Interviewer: How do you decide which manufacturers to work with?
Alaa Daloussi: First, we look at the performance. The machine has to do the job. After that, we look at consistency, spare parts availability, willingness to adjust specs for the North American market, and how they respond when there’s a problem. We test every partnership carefully. If we don’t use it on our own site, we won’t sell it.
Interviewer: That’s a high bar. Have you had to walk away from deals?
Alaa Daloussi: Absolutely. It’s not worth damaging a client relationship just to move a piece of equipment. If something doesn’t meet our standards, we don’t bring it in. Simple as that.
Interviewer: For people looking to follow a similar path which maybe getting into distribution or development, what advice would you give?
Alaa Daloussi: Learn the business from the ground up. Don’t be afraid to get your hands dirty, visit job sites, talk to the people who are actually using the products. That insight is gold. Also, keep your promises. This is an industry where the world travels fast. One good deal can lead to ten more. One bad one can shut doors. And be patient because building trust takes time.
Interviewer: What does a good day at work look like for you?
Alaa Daloussi: A shipment arrives on time. A customer calls to say the machine’s running well. A team meeting where we solve a logistics problem and come up with a better process. I enjoy the problem-solving part. No two days are the same, and that keeps it interesting.
Interviewer: What’s next for your business? Any plans on the horizon?
Alaa Daloussi: We’re looking to expand our footprint with new regional hubs so we can cut delivery times even further. We’re also building a stronger digital platform for clients, faster quotes, real-time tracking, easier service requests. The goal is to make the buying and ownership experience smoother, so people spend less time worrying about equipment and more time focused on their projects.
Interviewer: Alaa Daloussi, thanks for the insight. It’s clear that what you’ve built isn’t just about machines, it’s about relationships, reliability, and making things work in the real world.
Alaa Daloussi: I appreciate that. That’s really what we’re trying to do to help people build, grow, and keep moving forward.